SUPER BOWL LVIII Becomes Most-Watched SUPER BOWL on Record with 10 Million Viewers on TSN, CTV, and RDS - Bell Media (2024)

SUPER BOWL LVIII Becomes Most-Watched SUPER BOWL on Record with 10 Million Viewers on TSN, CTV, and RDS - Bell Media (4)

– SUPER BOWL LVIII becomes one of the Top 5 most-watched English-language broadcasts on record in Canada
– Nearly 50% of Canada’s population watched some part of SUPER BOWL LVIII as the Kansas City Chiefs captured their second consecutive Vince Lombardi Trophy –
– The Apple Music Super Bowl LVIII Halftime Show, headlined by Usher, saw audiences peak with 12.6 million viewers –
– TSN’s digital viewership on Super Bowl Sunday grew by 64% compared to last year –

Tags: @TSN_Sports, @TSN_PR, @CTV_PR, @CTV

TORONTO (February 12, 2024) – The thrilling SUPER BOWL LVIII overtime win that saw the Kansas City Chiefs secure their second consecutive victory is Canada’s most-watched SUPER BOWL on record, with an average audience of 10 million viewers on TSN, CTV, and RDS, preliminary data from Numeris confirms. The Chiefs’ victory over the San Francisco 49ers also becomes one of the Top 5 most-watched English-language broadcasts on record in Canada.Overall, 19 million unique Canadian viewers, or nearly 50% of Canada’s population, watched some or all of the NFL’s championship game, with SUPER BOWL LVIII ranking as Canada’s most-watched broadcast of the 2023/24 broadcast season to date. With the average audience growing +16% compared to last year, SUPER BOWL LVIII also saw double-digit growth across multiple key demographics (+19% A18-34, +18% A18-49, and +10% A25-54).Audiences for SUPER BOWL LVIII peaked at 12.6 million viewers at 8:33 p.m. ET during the Apple Music Super Bowl LVIII Halftime Show headlined by R&B superstar Usher.TSN’s digital viewership for SUPER BOWL LVIII grew by +64% compared to last year. Extensive social media content from Canada’s Sports Leader around SUPER BOWL LVIII captivated fans, garnering more than 60 million views across TSN’sYouTube, TikTok, and Instagramaccounts on Sunday, including TSN’s most-viewed TikTokvideo ever on the platform.Bell Media’s TSN, CTV, and RDS are the exclusive television broadcast partners of the NFL in Canada.Source: Numeris, Total Canada, P2+. Preliminary data subject to change.

About TSN
TSN is Canada’s Sports Leader and provides world-class content across its industry-leading platforms including five national television feeds, TSN+, TSN.ca, TSN Radio stations, and the TSN app, featuring 5G capabilities. With a broad portfolio of multimedia sports assets, TSN delivers more championship events than any broadcaster in the country. The network’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF Women’s Worlds, Men’s Worlds, and World Junior Championship, Spengler Cup, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Montreal Canadiens, Winnipeg Jets, Season of Champions Curling, FIFA World Cup™, UEFA EURO, MLB, Golf’s Majors, Grand Slam Tennis, NASCAR, F1, IndyCar Series, CHL, and NCAA March Madness. TSN is part of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. More information about TSN is available at TSN.ca.

About CTV
CTV is Canada’s #1 television brand. CTV provides unparalleled entertainment programming across two broadcast television networks; a powerful suite of specialty channels including CTV Comedy Channel, CTV Drama Channel, CTV Life Channel, and CTV Sci-Fi Channel; and digital channels CTV Throwback and CTV Movies, streaming on demand from CTV.ca and the CTV app. CTV has been Canada’s most-watched television network for the past 22 years in a row and features a wide range of sports and information programming, including CTV News, Canada’s highest-rated national and local newscasts. CTV’s parent company is Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and out-of-home advertising.

About RDS
RDS is Canada’s French-language sports broadcasting leader. In addition to its world-class content delivered across multiple platforms, including RDS, RDS2, RDS Info, RDS.caandthe RDS app, RDS offers the one of the broadest portfolio of French-language sports programming in the world. Official broadcaster of the Montreal Canadiens and the Ottawa Senators, CFL and Grey Cup, NFL and Super Bowl, MLB and World Series, NBA and the NBA Finals, MLS and MLS Cup, Olympic Games until 2024, LaLiga, FIFA World Cup until 2026, exclusive French-language broadcaster of the Montreal Alouettes, Laval Rocket and Formula 1, RDS’s slate of channels present more than 4,000 hours of live programming each year, including PWHL, the IIHF World Championship and World Junior Championship, NASCAR, PGA Tour golf including all four majors, ATP tennis including all four Grand Slam tournaments and Season of Champions Curling. RDS comes from Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. More information about RDS is available at RDS.ca.

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Manager, News, Radio, & Sports

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TSNTSNCTV NewsCTV News ChannelCP24BNN BloombergiHeartRadio

W5

Communications Officer, News, Radio, & Sports

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SUPER BOWL LVIII Becomes Most-Watched SUPER BOWL on Record with 10 Million Viewers on TSN, CTV, and RDS - Bell Media (2024)

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